{"id":191,"date":"2026-01-21T09:49:12","date_gmt":"2026-01-21T08:49:12","guid":{"rendered":"https:\/\/francais2.com\/?p=191"},"modified":"2026-02-07T21:17:36","modified_gmt":"2026-02-07T20:17:36","slug":"tendances-digitales-et-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/francais2.com\/?p=191","title":{"rendered":"Tendances digitales et r\u00e9seaux sociaux"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Les Fran\u00e7ais scrollent mais ne publient plus. Bon, c\u2019est une formulation un peu forte, mais elle donne bien l\u2019id\u00e9e.&nbsp; L\u2019\u00e9dition 2026 du&nbsp;<em>Digital Report France<\/em>, d\u00e9voil\u00e9e par We Are Social et Meltwater, acte le d\u00e9clin de l\u2019\u00e8re participative sur les r\u00e9seaux sociaux : seuls 11,7% des utilisateurs citent encore la cr\u00e9ation de contenu comme raison d\u2019usage, soit une chute de 5 points en cinq ans. Pendant ce temps, ChatGPT s\u2019impose au 6\u1d49 rang des sites les plus visit\u00e9s avec un Fran\u00e7ais sur quatre l\u2019utilisant chaque mois, et TikTok d\u00e9vore 1h30 d\u2019attention quotidienne.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Avec 51,5 millions d\u2019utilisateurs actifs sur les r\u00e9seaux sociaux (+2,2%) et 63,4 millions d\u2019internautes, le digital fran\u00e7ais se transforme, profond\u00e9ment. Retour sur les enseignements cl\u00e9s de cette \u00e9tude devenue r\u00e9f\u00e9rence, qui d\u00e9livre les derni\u00e8res donn\u00e9es et tendances sur les comportements des fran\u00e7ais en ligne, sur les m\u00e9dias sociaux, le mobile, l\u2019IA, le gaming, ou encore le commerce en ligne.<\/p>\n\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6355183749387309\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6355183749387309\"\n     data-ad-slot=\"8560984745\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Les Fran\u00e7ais scrollent mais ne publient plus. Bon, c\u2019est une formulation un peu forte, mais elle donne bien l\u2019id\u00e9e.&nbsp; L\u2019\u00e9dition 2026 du&nbsp;Digital Report France, d\u00e9voil\u00e9e par We Are Social et Meltwater, acte le d\u00e9clin de l\u2019\u00e8re participative sur les r\u00e9seaux sociaux : seuls 11,7% des utilisateurs citent encore la cr\u00e9ation de contenu comme raison d\u2019usage,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAows9bFDA:productID":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","hentry","category-francais2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/francais2.com\/index.php?rest_route=\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francais2.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francais2.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francais2.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francais2.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191"}],"version-history":[{"count":0,"href":"https:\/\/francais2.com\/index.php?rest_route=\/wp\/v2\/posts\/191\/revisions"}],"wp:attachment":[{"href":"https:\/\/francais2.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francais2.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francais2.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}